Marketing to the Military

In Killeen, Tex. there are  40,000 soldiers stationed at Ft. Hood. It would seem like a car dealership’s dream. But, in more cases than not, trying to sell a car to a military personnel is a nightmare. Find out how a Mazda dealership got it right and was able to infiltrate a military base and sell.

http://www.thecrier.net/our_columnists/article_0d8c1c0a-e911-11e4-b389-c3918c3f28c5.html