Toyota/Lexus Electrification strategy detailed at SEREMA Meeting

SERAMA welcomed the Toyota/Lexus team to Hopstix for the first OEM meeting of the year. The topic: Toyota and Lexus electrification strategy that includes hybrid, plug-in hybrid, battery electric and hydrogen fuel cell cars. Zachary Reed, East Coast Communication Manager detailed the brand’s non-petroleum bands including the Prius Hybrid, Tundra, Sequoia Hybrid, and seven hybrid + Plug-in Hybrid models.

In addition, members were able to drive the Toyota Tundra -FORCE MAX, Toyota RAV 4Prime XSE, Lexus ES 300h and Lexus NX450H+.