A full social media designation is for those who produce their own social media content — personal website, YouTube, Instagram, etc. — that has a combined readership/followers of over 7,000. They should have consistent views on YouTube and an engagement rate of 1 percent or higher. When getting a vehicle from an OEM, they must post at least one static image/video/Reel of the vehicle on their account and as many stories as they'd like.
- Produce stories and/or social media work for at least one year before applying for full social media designation.
- Must produce a minimum of 26 new posts in the last year.
- Demonstrated revenue source.
- Submit website analytics stats over the last 12 months. A screenshot of your Google Analytics for the last 12 months should suffice.
